Advertising has evolved past simple TV, radio, and newspaper ads. As part of a comprehensive marketing strategy, you must advertise your business across multiple channels, all working synchronously to bring in more sales.
Contextual advertising is advertising on a website that is relevant to the page’s content. Automated systems display ads related to the content of your site based on keyword targeting.
For example, if you run a movie review blog, your site would have dedicated spaces on it to run contextual ads for buying movie tickets or sign up for a movie streaming service. These spaces are called display banners and can be an effective part of your marketing ecosystem.
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