These campaigns use an advertising model that allows you to place an ad on an ad platform, and only pay the platform host when your ad is clicked. The challenge, though, is to get readers to not only click on the ad, but to follow through to your app or website and make a valuable action.
When an ad is available on the search engine results page, an auction for that keyword is kicked off. The PPC algorithm chooses the best ad based on multiple factors, like the quality of the ad and the bid amount, in order to show it to the individual searching for your business.
The key is to serve high-quality, attractive ads that would interest your potential customers when they search for certain terms. To accomplish this and get optimized results, you need an agency with experience and industry knowledge—an agency just like Magnet Digital.