Advertising on social helps you reach new potential customers. But managing your social media account is not about advertising.
Posting content on your social media pages is a way to engage with your existing customers, those who are considering becoming your customers, fans of your business, and offers a platform for them to share their experiences about your brand. There should be a clear distinction between the content used to reach new customers and the content being posted on your social media pages. Your organic posts should tell a story, share news, open a window into your company’s values and culture, creating connections with your fans.
The organic post shares relevant information to someone who is either a current student or seeking to study at this school.
The paid ad has a limited-time offer and speaks about becoming a student.
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